We're hiring
About the role
QRS builds QR solutions for product authentication, event check-in, and customer engagement. We're looking for a Digital Marketing Executive who can turn product features into clear stories and campaigns that reach the right business customers. You'll work with the sales and product teams to grow brand awareness, generate qualified leads, and improve the journey from first visit to enquiry.
What you'll do
- Plan and execute digital marketing campaigns across search, social media, email, and the QRS website to support brand awareness and lead generation.
- Create and manage a content calendar; write Vietnamese website copy, blog posts, social posts, email campaigns, and customer case studies.
- Research relevant keywords and improve on-page SEO, content structure, and internal links to attract business customers with a clear need for our solutions.
- Set up and optimise Google Ads and Meta Ads campaigns, testing audiences, creative, messaging, and landing pages within agreed budgets.
- Track campaign performance with Google Analytics 4, Search Console, and advertising reports; report on traffic, conversions, cost per lead, and lead quality, then recommend improvements.
- Collaborate with sales and product colleagues to understand customer needs, communicate product updates, and create materials that support demos and follow-up conversations.
- Coordinate campaign visuals and short videos, maintain consistent brand messaging, and test new ideas to improve engagement and conversion.
What we're looking for
- 1–3 years of hands-on digital marketing experience, with examples of campaigns or content you have delivered and the results you achieved.
- Strong Vietnamese writing and editing skills, with the ability to explain technology in clear, practical language for business audiences.
- Practical knowledge of SEO, social media content, and paid advertising, with hands-on experience in Google Ads or Meta Ads and a willingness to learn the other.
- Comfortable using Google Analytics 4, Search Console, and spreadsheets to monitor performance, interpret data, and turn findings into actions.
- Able to organise a content calendar, manage several tasks, meet deadlines, and collaborate effectively with sales, product, and design colleagues.
- Curious about digital products, proactive in testing ideas, attentive to detail, and accountable for campaign results.
Nice to have
- Experience in B2B marketing, SaaS, technology, or the events industry.
- Basic design or short-video editing skills with tools such as Canva, Figma, or CapCut, plus familiarity with email marketing or CRM tools.
- English reading and writing skills for working with marketing tools, documentation, and bilingual content.
Why join QRS
- Market practical products that help businesses verify products, manage guest arrivals, and connect with customers through QR codes.
- Work closely with sales and product teams, using customer feedback to shape content and campaigns.
- Build experience across the full campaign cycle, from planning and content creation to launch, measurement, and optimisation.